SMIRNOFF EXPERIENCE

Event, Talent, TV and digital content production for Smirnoff’s global music events and marketing platform.

We were appointed as the global event and content production agency for the new Smirnoff Experience charged to create a programme to celebrate Smirnoff’s heritage with events in Moscow, Shanghai, Paris, New York, London and Miami.

The plan was to subvert the idea of what a music event could deliver with a combination of innovative music programming, dynamic visual design, original drinking experiences and social interaction. Each event concept was created around the cultural nuances and social attitudes of its host city.

Moscow featured a unique collaboration from Faithless with a Moscow Orchestra, Kelis, Mark Ronson, Daniel Merriweather, Tom Middleton and Kissy Sellout.

Shanghai featured Sasha spinning a rock set for the first time ever, Hard-Fi collaborating with Shanxi Drummers, and Tom Middleton vs a Shanghai turntablist collective.

Paris featured the hottest musical collaboration of the year with Mark Ronson and Duran Duran, Busy P, Tom Middleton and pianist Maxence Cyrin.

New York featured hip hop legends of the past, present & future with Nas, N*E*R*D, Dizzee Rascal, SpankRock, Amanda Blank and GrandMaster Flash.