p&g: raising an olympian

Procter and Gamble commissioned CC-Lab to produce a series of nine films ‘Raising an Olympian’ as part of their global partnership with the International Olympic Committee and ‘Thank You Mum’ campaign. Each film tells the gripping story of an athlete - through the eyes of their mothers. As they prepare for the biggest sporting moment of their career, these mums share their most intimate thoughts, hopes and fears, and reveal how they’ve helped their children to realise their ambitions. Athletes featured included Sir Chris Hoy, Jessica Ennis, Victoria Pendleton and Liam Tancock.